Self-Imprinting :The Power of Affirmations 


Deciding to change your life habit, attitude, or personal situation does not automatically bring about the change desired helps you create clear affimations . The decision to make the change is only the first step. Further action is required in order to effect a change in your subconscious self-image. We have learned that your goal is the mental picture of what you want. When you write down the goal, it becomes an affirmation. 

The process of doing this is called “Imprinting”. Imprinting is the deliberate control of thoughts and pictures of the kind of changes we want to make. The imprinting occurs when our subconscious mind accepts the new visual image of the end result. 

Imprinting is a three-step process: 

  1. You affirm your goal. 
  1. You picture the end result. 
  1. You feel the emotion that goes along with accomplishing the goal. 

Let’s talk about each step so that we are absolutely clear on the procedure. 

Step 1 Affirm Your Goal. 

An affirmation is simply a statement of fact or belief that is written out in a personal, positive, present tense form as though the goal were already a reality. When you write out your affirmations, you deliberately control the programming of your subconscious by directing the visual picture to the end result you want. 

Step 2 – Picture the End Result 

Picture and experience in your mind the accomplishment of the end result. See yourself actively involved in the accomplishment. This is called constructive “synthetic visualization” or “virtual reality”. It works on the theory of displacement. You are displacing the old picture and old self-image with the new. Remember – we will move toward the goal that we picture. 

Step 3 – Feel the Emotion That Goes Along with Accomplishment. 

The subconscious responds to feelings more than to words. It doesn’t respond any better to positive feelings than to negative feelings. It just responds to feelings. The more emotion or feeling we can put behind an idea, the faster it will manifest. So feeling and emotion are very important for impact. It can be said that our affirmation will manifest 

in direct proportion to the frequency with which we use picturing and emotional involvement. What you want to do is see to yourself accomplishing the end result while feeling the joy and satisfaction of the accomplishment. 

All three steps are necessary for successful imprinting. If you just read your affirmations you can expect about a 10% success rate. If you read and visualize the end result, you can expect about a 55% success rate. If you read your affirmations, picture the end result, and feel the emotion behind the accomplishment of what you are picturing, you can expect a 100 % success rate! 

The Power of Affirmations 

The Power Of Affirmations | Utopian Life
Self-imprinting :the power of affirmations  2

We talked briefly about affirmations in How to Program Yourself for the Best .. Why are affirmations so powerful? Simply stated the persistent repetition of an affirmation (idea), especially when coupled with visualization and emotion conditions the mind to see things differently.

The affirmation eventually becomes installed as a consistent thought. Since our consistent thoughts become our reality, affirmations are the key to changing our reality. 

Do Affirmations Really Work? 

Perhaps you are one of those people who think affirmations are useless or don’t work. Or, you may be one of those people who believe that in theory affirmations are a good idea, but in reality they don’t deliver on their promise. 

Many people try using affirmations, but then quit using them. I often have people tell me “I tried using affirmations and they don’t work!” 

In truth, however, they do work. They are highly reliable and do indeed attract that which is affirmed. 

If you have not been successful in using affirmations, here is why they don’t seem to work. This is important – so please pay attention. Affirmations seem to be ineffective only because there is a missing piece to the affirmation process that has gone unrecognized. It has to do with what is actually affirmed. 

The problem is not with the affirmation. If we listen to our own self-talk we will see concrete proof that affirmations work.

Our self-talk and every day conversation contain constant affirmations regarding our existing beliefs and attitudes. These affirmations have brought us to where we are right now. They either have allowed us to create what we desire, or have kept us from having what we desire. 

To truly harness the power of affirmative statements, we must make sure the actual or true affirmations that are taking effect are the ones we want. Therein lies our major challenge. 

Unfortunately most people don’t achieve the success they desire with affirmations. Why? Because when they state their affirmation, they are lying to themselves! Not intentionally, mind you, but they are still lying to themselves. The affirmation that they are stating is not the “true” affirmation. 

What is really happening is that what they are affirming is in conflict with what they truly believe. So when they say their affirmation there is usually a subtle, yet powerful competing affirmation that gets tagged on to the end of the stated affirmation.

I call these competing affirmations “Nega-Tags”. They are unspoken Negative Statements that we Tag on the end of our affirmations. 

For example if you state that “I want to lose weight”; it is likely to have one or more Nega-Tags show up at the end of your affirmation. They might go like this… 

“If I lose the weight, others will expect me to keep it off.”

“If I lose the weight, men will hit on me and expect sex.” 

“If I lose the weight, I will have to give up my favorite foods.” 

“If I lose the weight, I will have to spend a lot of money for new clothes.” 

The list of Nega-Tags is endless. They are not spoken nor articulated, of course, but are subtle (and powerful) reflections of the existing obstacles for having what you want

Tackling the “Nega-Tags” 

With persistence, your Nega-Tags can eventually be overridden. Once an affirmation is truly installed, it is not easily moved. It becomes a permanent part of your subconscious until you remove it. 

These Nega-Tags or negative affirmations are entrenched in your subconscious and become your consistent thoughts that have become your reality. What you are experiencing in your life right now is a reflection of your existing affirmations that your mind believes it to be true. 

Existing thoughts and beliefs are not easily removed with a new affirmation. But the good news is that once a new affirmation or consistent thought replaces the old thought, it is just as obstinate as the previous thought or Nega-Tag that it replaced. To revert back to where 

you would be inconsistent with your new resident’s consistent thoughts. 

If we listen to our self-talk, we will hear our “limits” and our Nega- Tags. All of these Nega-Tags serve as affirmations that keep us right where we are. So, as you can see, affirmations are powerful. We are using them every minute of the day. They shape our lives because they become our consistent thoughts. 

I am willing to bet that right now you are consulting your current beliefs to agree or disagree with what you have just read. While reading this have you found yourself saying, “I agree with you, but I still don’t think they will work for me”? If so, you are affirming that they will not work for you which, of course, will be true for you. 

This is why affirmations are highly reliable. Perhaps more reliable than any other tool. The key to making them work is to make sure that the affirmation that you really want is the true affirmation.

What happens is that when we make a statement that is contrary to what we know to be true, our existing belief will speak up and say – “That’s not true. Who do you think you are kidding?” This is our Nega-Tag. 

Normally when we use an affirmation, there is a part of us that never loses sight of the fact that what we are saying is really not true. And when this happens, it is easy to negate the entire effect of the affirmation. 

In order to counteract this it is important to set up your affirmative statements so that you do not experience resistance (Nega-Tags) from your subconscious. 

The most effective way is to do this is to include the word “choose” in your affirmative statement. Let’s do some examples and you will see how this works. 

Say out loud to yourself: 

“I earn $100,000 per year.”

Now say, 

“I choose to easily and consistently earn $100,000 per year.” 

Do these statements seem different? Here is another one. Say to yourself, 

“I am attractive.”

Now say, 

“I choose to feel that people find me attractive.”

Do these statements feel different in any way?

Let’s try one more. Say to yourself, 

“I have more prospects (customer or clients) than I can handle.”

Now say, 

“I choose to have more prospects (customers or clients) than I can handle.” 

Do these statements affect you differently? 

Looking at the above statements. Which ones do you find more believable

Which of them creates a feeling of contradiction? Which feels harmonious or truthful when you say it? 

Which of these statements invokes the message, “Who are you kidding?” More than likely it is the first statement. 

In general, when you add the word “choose” to the affirmative statement, it feels more convincing and is, therefore, easier to accept and believe. It also eliminates the Nega-Tag and therefore has a much stronger and faster effect. 

Now, just to be certain you fully understand the difference, let’s do another example. 

Say this affirmation to yourself: 

“I have a brand new luxury car” 

If you happen to have a brand new luxury car, simply change this statement to something else that you do not have. The idea here is to make a statement describing something you would like, but which you do not have at the moment. 

Now notice how it feels to say this statement even though at the moment you don’t have a brand new luxury car or whatever else you affirmed that you have but don’t have at the moment. 

Now say to yourself, 

“I choose to have a brand new luxury car.” 

Which of the two statements is more believable to you? Which of them brings forth the Nega-Tag from your subconscious that says, “Who are you trying to kid”. 

When you say the first statement more than likely you have a reservation in the back of your mind. Some part of you seems to be arguing with this statement producing such thoughts as, “There is no way I can afford a new luxury car” or “If only that were true!” etc. 

On the other hand, when you add the phrase “I choose” to the beginning of the statement, notice that you can state it with more conviction because it is believable to “choose” to have a new luxury car.

Making this statement doesn’t stretch your imagination because you are not stating that you have that new luxury car now. (Even though on the non-physical or Quantum level you do!) You are simply stating that you are going to reach for that desirable state by making a personal choice. 

In other words, when you include “I choose” in your affirmation it can make a great deal of difference in the acceptability. The end result is that you have a positive mental conditioning strategy that offers no resistance from your subconscious. This strategy has proven highly successful with all the clients I have worked with in my personal performance coaching. 

How To Create Powerful Fast-Acting Affirmations 

The following steps are designed to create powerful and fast- acting affirmations. They are critical because they are the building 

blocks that will ensure successful results. Let’s take a look at them and see how they can help you to dramatically change and improve your life. 

Your Affirmation must be in the Present Tense 

The reason affirmations must be in the present tense is there is no past or future in the subconscious mind. Even if something has happened in the past, if you replay it in your subconscious, as far as your subconscious is concerned, it is happening all over again, right in the present moment.

That’s why it is imperative that you don’t keep playing your old tapes over and over again. Each time you do that, your subconscious thinks you have experienced the event again. 

In keeping your affirmations in the present tense, don’t use the words, “someday”, “soon” or “tomorrow”. You want to get into the habit of feeling that whatever you are affirming and imaging is taking place right now within your consciousness. 

Ideas are created into form. This means that if you accept an idea in the present tense, that idea will take form or manifest very rapidly because you are accepting it in the present tense.

It is worthwhile to point out here that our ability to accept what we are affirming and imaging determines how long it will take to manifest or accomplish the end result. Everything works on our acceptance level. By keeping your affirmations in the present tense, you are accepting it in the present tense and your subconscious will act on it immediately. 

Your Affirmation must state what you WANT, not what you DON’T want. 

Affirmations must emphasize the gain of something, not the loss 

of something. Do not describe what you are trying to move away from or 

eliminate. Instead, affirm what you are moving toward. The point is to keep your affirmations and visualizations on what you are striving toward and not what you are leaving behind or trying to avoid. 

It is been my experience that many people use REVERSE AFFIRMATIONS. Instead of affirming what they want, they affirm what they don’t want. 

Your affirmative statement must be something you want, not something you think you “should” want. 

For example, if your mother told you that, “You should be a doctor”. Is this a “should” or a “want”? Unless you want to be a doctor, it is a “should”. 

The best way to recognize if your affirmative statement is a “should” instead of a “want” is if you lose your enthusiasm for doing your affirmation. If so, you are probably affirming a “should” instead of a “want”. 

The problem is that most people don’t know what they want. So instead of formulating a positive outcome they formulate a negative outcome. 

When I ask my coaching clients, “What do you want”, it is amazing how many struggle to come up with an answer that clearly states what they want. 

At best, they usually can come up with some improvement on their present situation or improve on something they don’t want. The way they do this is by making comparisons. 

They use words such as “more”, “better”, etc. For example: 

“I choose to feel better.” 

“I choose to be more self-confident.” “I choose to have more money.” etc. 

Although that is better than affirming the negative, the drawback is that it always calls attention indirectly to a negative situation that they don’t want. In other words, it draws attention to the things that their affirmation is supposed to be “better” than or “more” of. This keeps the negative possible outcome in their mind and defeats the whole purpose of making the affirmative statement in the first place. 

Let me give you an example. 

When I ask a client what they don’t want, I find that they can tell me in great detail exactly what it is that they want to get rid of in their life. They will say something like: 

“I want my boyfriend to stop spending so much time with his mates.” 


“I know I don’t want a job where I have to travel so far.” 

The reason for this is that they will have a very clear picture in their mind of what they don’t like or don’t want and almost none, or at best a vague picture of what they really would like to have.

In other words, their intense preoccupation is usually with what they lack — what’s wrong in their life. 

Unfortunately, this is entirely the wrong way to go about making an effective affirmation. If you hold a negative picture in your mind about what you don’t want or the things you don’t like about your present situation you are reinforcing that negative situation into your memory, and the end result is you will keep experiencing it over and over again. 

But – if you can imagine a positive outcome that would eliminate your problem, then there is a very high probability that you will attract that outcome into your life. So, if you focus on what you want instead of what you don’t want, that will be the likely outcome. 

Why is this important? 

It is because your subconscious mind is like a computer. And as you probably know, a computer thinks in literal terms. When entering information into a computer to find the answer to a particular problem you must be exact in the way you pose the question. Your subconscious mind and your brain work the same way. 

Like all computers it is literal in its interpretation of the input that it receives. Its performance or the final outcome depends on the precision of the commands it receives. It must understand the command or it simply doesn’t know what to do! 

So, when you choose to “do better in school,” or you make any other comparative statement, your computer-mind doesn’t understand. As far as your computer-mind is concerned, “doing better” could mean anything. It could mean doing a lot better or only just a tiny bit better. 

The problem is that your subconscious doesn’t know whether “doing better in school,” means getting an A or a C+. As far as your computer-mind is concerned, C+ is better if you have a C. 

So, if your affirmative statement is ambiguous, it will result in an ambiguous outcome. 

Your Affirmations must be Specific 

As you have already learned, you must state exactly what you want. It cannot contain a vague comparison like “more” or “better”. Instead, it must state exactly what you want. 

For example, 

“I choose to earn ($50,000) this year.” 


“I want to earn more money this year than last year.” 

The first statement is specific and the other is vague. When you are vague your subconscious doesn’t understand the command. If you earn $40,000 per year and you just say, “I want to earn more money this year than last year” your subconscious has no idea what ‘more’ means so it could interpret it as only a ‘little’ more and you will end up with 


Also, it is preferable not to words like “prosperity” or “abundance” when programming your subconscious. Your subconscious does not understand those words because they are not specific. Instead, write down the exact amount of money you want to create. In the above example we used a specific amount. 

“I choose to earn ($50,000) this year.” 


“I choose financial abundance and prosperity” 

It is important to affirm only as much as you can image yourself accepting. Don’t overstate and don’t understate. Have a clear picture of the end result you wish to experience; something you can accept without anxiety or stress. Everything works on our acceptance level. 

If you want to lose weight, write down the exact weight you 


“I choose to weigh 150 pounds by (date).” 

If you want to be a better parent, don’t affirm: 

“I choose to be a good mother.” 

You can’t get a good picture of that in your mind. Instead, say, 

“I choose to spend ten minutes a day with each child to help them improve their self-confidence.” 


“I choose to spend ten minutes a day with each child to help them feel loved and accepted.” 


“I choose to discipline each child with fairness, firmness and consistency.” 

Saying, “I am a good tennis player” won’t do it either. Affirm the specifics of the tennis game you wish to improve – your swing, your follow through, your serve. 

Break down the characteristics and skill levels you need to perform a specific job or a task. Break down each technique or step. It is like going to the travel agent and asking for a ticket. You have to know exactly where your are going. Clear definition is essential. This simply means being specific. 

Your Affirmation must use words that trigger Feelings and Emotions. 

Use words that trigger feeling and emotion. Your subconscious responds to feeling and emotion. It is essential to use words that create these responses within your subconscious. One of the most productive feelings is excitement. Put as much excitement as you can into your affirmations. 

Certain words may evoke emotion to some, but not to others. Each person must find words that trigger the right emotion for him or her.

Write out your affirmations so that they create a sense of fun, excitement, happiness and joy. Any words or phrases that create a powerful emotion in you will deeply impress your subconscious. A rule of thumb is the more emotion, the faster the change. 

There must be some excitement or compelling reason for you statement. Why? Because a lifeless affirmative statement is like a boring advertisement on TV, you won’t pay attention to it and it will have a negligible impact. 

If you are marketing a product or a service one of the first things you must address in any ad is to get the prospects ATTENTION.

If you think about it, your affirmation is like an ad that you create up to get YOUR attention. What you are trying to do is to “sell” yourself on the idea that is it something you really desire.

In other words, you want to “buy into” and truly want what you are seeking to create. The wording in your affirmative statement should help you to do this. 

For this reason I suggest that you use appealing and attention- getting phrases and words. Use carefully selective adjectives and superlatives to add excitement and energy to your affirmative statement. It will act like a magnet to draw you to the outcome you seek. 

Use words that create movement in your imagery. The result is you will keep moving toward your goal with self-confidence and poise. 

What we are saying here is you want to make your affirmative statement as exciting and pleasurable as possible. In fact, so exciting and so pleasurable that you will want to keep saying it over and over again! 

Here an example of what I mean. 

“I choose to find it easy and enjoyable to… 

When you include the adjective “easy” it literally makes things easier for you. If something seems difficult it sets up resistance in your subconscious mind. But if it seems EASY then you will be more relaxed about doing it and the results will come much faster. 

Using the adjective “easy” can be applied to almost anything you do in life. I use it frequently with my clients and myself and it has had a 

profound effect on the outcome. It has made things come faster and easier. 

Another word I like to use is “fun” — as in: “I choose to find it fun to exercise every day.” Or, 

“I choose to find it fun to think up new ideas for my business.” 

We all like to have fun. We want to do more of anything that we perceive as fun. 

You can also add any of the following adjectives to give your affirmation more appeal: 

Comfortable Safe Satisfying Quickly Smoothly 


If you use these words or other words that imply the same FEELING, new ways to make your desired goal (what you want) will be drawn irresistibly toward you. Remember, you are the director and producer of your movie, so you can have it any way you want it. 

Your Affirmation should focus on the Best Possible Outcome. 

Try to come up with the best possible outcome you can imagine. Suppose you wanted a new apartment. If you just affirm a “new” apartment you might end up with a small, dingy, noisy apartment with poor lighting and poorly ventilated rooms. 

Your affirmation worked because your apartment is “new” to you, but it may not be very comfortable to live in. A much more effective affirmation might be: 

“I choose to live in a sunny, spacious, quiet, well-looked after apartment.” 

This affirmative statement will attract a much better outcome. 

Your Affirmation must make a Positive Statement 

As we have previously discussed, the literalness of your computer-mind makes negative words or phrases something to be avoided if at all possible. We are always better off being as positive as we can when making any statements or commands to our subconscious mind. 

Therefore, you should avoid using such negative words and phrases as: 





“Get rid of”, etc. 

Example of negative affirmative statement: 

“I choose to get rid of my headache.” 

Example of a positive affirmative statement: 

“I choose to feel calm and relaxed.” 

It is common for people to make negative choices without realizing it. Therefore when making your affirmative statement be sure to check if it has any of the negative words listed above. It can mean the difference between success and failure in the final outcome of what you are choosing to create. 

Your Affirmation must be Personal 

Your affirmation must be personal. We can only affirm for ourselves. We can’t affirm for somebody else. It is impossible to get results by affirming qualities or changes in other people or to correct or alter situations we cannot control. 

I cannot affirm for my employees, but I can affirm a change in me that will produce a change in them. If you, your team, group, family or staff is involved in a joint or collective goal, you can start your affirmations with “we” instead of “I.” 

In this case I would suggest affirming the goal of your group as well as your individual part of the collective goal. Both would be important to your success. But we have to keep in mind that we can’t make an affirmation for another person.

We can change our behavior and in doing so promote a positive response in our mates, clients, family, and the people we are leading or the people around us. 

I am sure you understand by now that all change must come from the inside out. Life is an inside-out experience. This may seem self- centered, but we can’t give something we don’t already have.

I can’t change you, but I can change the way I respond to you. Through my inspiration, you may be motivated to improve, but my change must be personal inside of me, not in you. 

Frequently people will make affirmative statements that will choose to have others behave differently. This implies that we have the right to influence how other should behave towards us. 

For instance, they want another person (or people) to act differently than they are toward them as in: 

“I choose to have Chris love me.” 

“I choose to have my clients think I am the best at what I do. “I choose to have Tom understand me.” etc. 

Or, they want to bring revenge or have another person experience a negative result, such as: 

“I choose to have Jim suffer the consequences for what he has done to me (or someone else).” 

The reverse is they want something good or healing for another person, such as: 

“I choose to have John heal quickly from his illness.” 

On the surface, the last affirmation may seem positive. While it is not “wrong” to affirm a positive outcome for another, there can be problems.

If you approach this from a “higher” perspective you have to consider that it may not be a good idea to interfere in the manner in which a person’s life is unfolding. Their life may be unfolding according to a “higher plane” that we may not be aware of or can not even imagine. 

Whether or not you agree with this, it is something that you may want to consider. The truth is that we do not have access to what is “really” happing in an individual’s unfoldment, therefore we have no business affirming EXACTLY how it should unfold, even if we think it is a positive outcome. 

Also, it negates the whole purpose of making our affirmative statement, which is that it gives US the power to create what WE want in our own lives. 

If you feel you want to affirm a positive outcome for another, do it in a way that you do not assume that you know what is best for them.

All you have to do is add this phrase at the end of your affirmative statement. – “If this is in (the person’s name) highest interest.” Using this option, the affirmation for John (described above as being ill) might be, 

“I choose to have John heal quickly from his illness, if this is in his highest interest.” 

This would insure that you are not trying to decide what is truly best for someone else, but at the same time you are expressing your desire that they get well. 

The point here is to make your affirmative statements as helpful as possible without imposing your own values. 

Having said that, there are ways that we can affirm for others that do not interfere with what is best for them. For example, the first affirmation given above might be changed to read: 

“I choose to feel that Chris really loves me.” 

Here you are making a choice about YOUR own reaction to Chris. This is something that YOU have control over and does not involve wanting someone else to change in order for you to be happy. 

Here is another example: 

“I choose to have my supervisor appreciate me.” 

The above is not an acceptable affirmative statement because it involves your supervisor making the change in his or her behavior. In other words, you have no right to choose a new behavior for your supervisor. 

You can, however, reframe this statement to say: 

“I choose to feel that my supervisor appreciates me.” 

This is something that YOU have control over. It also causes you to look for positive ways that your supervisor may already appreciate you that you have not noticed before. This will allow you to focus on that aspect. Remember, whatever we focus on we create more of! 

Here are some examples where a person chooses harm to another or seeks some sort of revenge for an assumed act of aggression or injustice. 

“I choose to have John pay the price or be punished in some way for what he has done to me. 


I choose to have John brought to justice for what he did. 

While you may want this, you have no right to affirm it! Also, it only causes you to focus on the hurt or injustice. Instead, you can reframe it so that it helps YOU to overcome or get pass what has happened. The only way you can do this is through your perception of the event. A much more powerful and useful affirmative choice would be: 

“I choose to accept that this (injustice or hurtful experience) can no longer hurt me.” 


“I choose to be free of the consequences of this (hurtful experience)” 

When you make these choices you free yourself from the compulsion to seek revenge. If you think about it, the real reason we seek revenge is so that we can let go and recreate or restore balance in our life

If we can restore it by choosing to let go then the balance is automatically restored. Also, that eliminates the need for revenge or to focus on the outcome of THEIR life. 

The bottom line is we cannot change past events, no matter how painful, but we can always choose how we FEEL about them and heal ourselves. 

Your Affirmation must not Make Comparisons 

We talked about making affirmations personal. It is important to realize that you are not in competition with anyone. You and I are here to create, not to compete. Competition is a way to trying to prove yourself, to bolster your poor self-image. The only person you want to compete with is yourself.

And even here, competition is not necessary. Our goal should always be to strive for excellence

If you attempt to compare yourself to someone you feel is above you, you will always feel “less than” someone else. If you compare yourself to those below you, you will feel a sense of false superiority and you’ll live in fear of those people eventually catching up to you. 

Never affirm you are as good or better than anyone else is. If I say, “I am the best salesperson in my company,” perhaps the sales staff in my company might not be that great. It doesn’t take much to be better than someone who is mediocre.

You will always find somebody who is better than you are at something, and you will always find somebody who is not as good as you are at something. Either comparison is self- defeating. 

I am not concerned about what you do. I am concerned only about what I do. This doesn’t mean I don’t observe your performance. I can learn from your success. This is not comparison. All I am saying is that I like that particular quality or characteristic in you and I think it would benefit me. 

In my work I observe other speakers and teachers. If I like the way they present their subject, their timing or whatever, I program my subconscious to do the same.

I program their successful teaching techniques into my consciousness. Another speaker or teacher listening to my presentation should be doing the same thing. Again, there is no need to compare. All we want to do is to create and strive for excellence. 

Your Affirmations must be Believable 

It is self-defeating to affirm something you cannot accept for yourself at a subconscious level. If you affirm something you cannot accept, you will place unrealistic demands on your performance reality. You have to be able to see it in the first person, present tense.

If you can’t see yourself doing that, living like that, looking like that or having that, then you won’t. You must be able to see it experientially, first person, present tense. The idea is to create the experience in your mind without anxiety or stress, since stress and anxiety are counterproductive to high performance. 

The key here is balance. Don’t affirm goals that are too easy, or else you will not be sufficiently motivated to work toward it. On the other hand, don’t affirm goals that you can’t imagine or accept because you will be intimidated by the goal and won’t get started. 

We said earlier that it is wise to break our goals down into realistic little pieces, pieces that, when accomplished, will make up the total goal. The believability factor is what makes this work. Your affirmation should be believable. By that I mean big enough to be exciting, but small enough to be realistic. 

One way to check the believability of your affirmation is to follow up with this “Believability Test”. 

After you state your affirmation ask yourself on a scale of 0-10 (10 being the most believable) “How do I rate my feeling about this statement?” 

If your answer is 8 or below, then you need to take a look at your Nega-Tag and work on erasing and replacing it. This is important in order for the affirmation to “work” or “take hold” in your subconscious. Reframe the affirmation so that it passes the believability test. 

Your Affirmations must Create a Balance 

The power of using affirmations is not to be taken lightly. When used correctly you will be driven, almost obsessively, toward your goal. It is important to select goals that are positive and beneficial.

Balance is the key. If you just affirm for your business or career, your relationship with your family or spouse may suffer. 

Plan your affirmations so that you grow in ALL areas of your life at the same time. You are capable of making many affirmations at the same time as long as they are not in conflict. To create balance, be sure to check to see if you are leaving out, underemphasizing or overemphasizing one portion of your life.  

Strive to be balanced as a total person, not just one who excels in one area of your life. One of the most important words in the English language is balance. If you have balance, you have everything. You don’t want to achieve one thing and lose everything else. You can have it all, so program each area of your life to create balance. 

Your Affirmations must conform to the “Secrecy Principle”. 

The Secrecy Principle means keeping you goals to yourself. If you tell other people, most likely they will either discourage you or try to stop you. People tend to get upset when you start to grow and change because your “aliveness” makes their “deadness” seem more real! If you reveal your goals and affirmations to others, it gives them an opportunity to work against you. They will tell you that it is nonsense and it won’t work. 

Since we have a tendency to think others are smarter or wiser than we are, due to our poor self-image, we end up believing them. Think of how many times you have been talked out of doing something you wanted to do because you listened to someone else.

Think also of how many times you were sorry for not listening to yourself. Only reveal your affirmations and goals to people who need to know or can help you realize your goal more quickly. We are talking here primarily about personal goals, but you can share your goals if they are team goals. Cooperative goal setting is essential in a group because you are sharing a common goal. 

Many of us were told to set a goal and tell everyone what we were going to do. This way we would be embarrassed if we backed out. I don’t believe this is helpful. If you do that, your goal becomes a “have to”. If I “have to” do something, I will resist change even if it is for my benefit. “Have to’s” cause pressure, stress, tension and anxiety. If you keep your goals and affirmations to yourself, people are less likely to try to stop or advise you. 

Of course, they will tell you that they are giving you their “advice” for “your own good.” Don’t you believe it! Their advice is based on their present level of Awareness – not yours! The time to tell them about your goals is after you have achieved the goal. Instead of saying, “This is what I am going to do” say, “This is what I have done.” Doing this will 

free you to use your affirmations to focus on the accomplishment of your goal. 

How to use the “Affirmation Insurance Policy” 

Earlier we discussed that affirming for others is inappropriate because we have no way of knowing what is “best” for others. 

We can also apply this to our own affirmations. Sometimes we think we know what is best for us, and we are correct.

Other times we can do more harm than good. Keep in mind that affirmations are powerful and they will bring into our lives whatever we focus on with repetition and emotion. 

What if the affirmation you are affirming is not in your best interest? Perhaps there is something else that you should be affirming that will produce a more positive outcome for you. 

With this in mind, I like to use the Affirmation Insurance Policy. 

When making an affirmation I like to add the following – 

“I accept this or SOMETHING BETTER. Please make whatever takes place for the highest good of myself and everyone else involved.” 

This adds a little extra “insurance” that what you are affirming, or SOMETHING BETTER, will come into your life to fulfill your desires. Also, that what you are affirming is in your best interest and the best interest of everyone else involved. It can’t hurt and it often will bring a pleasant outcome that you never considered. 


Right now I would like to share some affirmations with you that you may find beneficial. They are general affirmations that will allow you to get the feel of what we have been discussing. 

I choose to forgive everyone. 

I choose to be totally responsible for my life, and I no longer blame others. 

I choose to love my body and treat it with total respect. 

I choose to believe there is a Power working through me to manifest good in my life. 

I choose to allow myself to make mistakes. 

I choose to love myself unconditionally, no matter how many mistakes I make. 

I choose to believe I am not what I have, and I am not what I do. 

I choose to separate myself from what I have and what I do. I choose to understand and practice total responsibility. 

I choose to believe everyone I talk to is a potential prospect for my product or service. 

I choose to take pride in myself and my company’s image in my community. 

I choose to bring out the best in my customers. 

I choose to quickly and easily discover my customers’ needs. I choose to know that I am competent in my career. 

I choose to enjoy my life, my profession, and my relationship with people. 

I choose to have a positive expectancy of a successful outcome, and I work through obstacles daily. 

I choose to understand the difference between a setback and a defeat. 

I choose to feel capable of expressing myself and know others see me that way too. 

I choose to be a magnet for creative ideas. Creative ideas flow to me. 

I choose to be alive 100% of the time and show it by acting with enthusiasm. 

I choose to make it easy for me to be self-confident. I choose to be open to insights from my Higher Self. 

I choose to trust myself and know the perfect thing to say and do. I choose to find new and positive ways to play the game of life. 

I choose to be in charge of my feelings. 

I choose to believe that I create my own experience. I choose to plan for tomorrow but live for today. 

I choose to resolve the issues of the past and lift the heavy burden I’ve carried. 

I choose to be courageous and risk being me. I choose to be lovable and capable. 

I choose to be more conscious about my life than ever before. I choose to love my Source of power. 

I choose to let go of old ideas and am open to new ways to do things. I choose to let go of anything that does not support my goals. 

I choose to release everyone, and everyone releases me. I choose to be effective and efficient in stressful situations, 

I choose to easily anticipate events in my imagination and know how to handle them when they occur. 

I choose to accept that pressure is exciting and stimulating to me. I am even more creative when under pressure. 

I choose to have an exciting life and attract exciting people around me. 

I choose to enjoy helping my family members in their personal growth. 

I choose to have an excellent memory with clear and easy recall. I choose to be well organized and always have a plan of action. 

I choose to enjoy taking calculated risks to improve my life. 

I choose to enjoy the results that come from reading this book. 

The first affirmation you want to imprint is this. 

I choose to enjoy making my affirmations regularly. 

This last affirmation will set your mind to enjoy using affirmations on a regular basis. Essentially, you want to start out by imprinting the new habit of using affirmations. 

Before we leave the subject of affirmations, let me ask you a question. Does advertising work? Of course it does! Advertisers spend billions of dollars on advertisements designed to get our attention and have us take action (buy their products). 

Advertisers know that if they repeat something over and over again with repetition and emotion they will get our attention. They will literally condition us to demand a certain product or service. 

If they are willing to spend billions of dollars to advertise and get your attention, wouldn’t it be wise for you do the same thing for free? And, the best they can hope to accomplish is to get your attention for a few moments at a time. But how many times can you do it in a day? 

Why not “advertise” to yourself. Choose your own “ad”. Adjust you own repetition and emotion. You can do the Imprinting yourself with great success. Only this time you get to choose the end result or what you want to “sell” yourself on! 

Most people try to change a habit or an attitude or create a result without consciously using the Imprinting process, even though this process is what made each one of us what we are today.

In the past we have tried to change our performance or our end result before changing our picture.

Now through the technique of Imprinting, you can make the exact changes in your life that you desire in an easy, relaxed and controlled manner. Try it! I promise you that you will be delighted with the result

Dr. Robert Anthony

Dr. Robert Anthony

The works of Dr Robert Anthony are some of the best kept secrets on the Law of Attraction. Operating without the massive self-promotion and razzmatazz that so often accompanies other ‘Personal Development’ teachers, Dr Anthony has nevertheless provided a guiding direction to some of the most successful people on the planet.

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